10th Anniversary | Nuco

A BIG BIRTHDAY YEAR FOR THE EXPERTS IN THE SNOW

This is our decade

Much to celebrate this Winter for the experts in Snow holidays, the NUCO Travel group. This year, the home to all things snow, observe a special landmark; 10 years of doing what they love. And if that wasn’t enough to cheer about, they also raise a HUGE glass to the group’s iconic family brand; Erna Low who turns 90! “We plan to party”

The Story

After seeing a gap in the market when it came to pioneering affordable and most importantly, well delivered large winter group holidays, NUCO was founded in 2012. With nothing but a basement, lots of Yorkshire Gold, a few worried and watchful competitor eyes and an office dog, 4 ambitious friends rapidly grew the business to its market leading position within a year.

Whilst championing first and foremost customer trust, sustainability initiatives and ambitious snow experiences, the humans behind the brand have worked hard to pull together one of the strongest (and passionate) teams in the travel space. NUCO stands for Not Under Corporate Ownership to signify its independent roots and belief that you can be large scale yet retain the importance of personal customer service and attention to detail at all times.

NUCO promises to retain their personality regardless of success.

Initially establishing themselves as a student tour operator, the NUCO team quickly went on to expand their portfolio, offering something for everyone who wants to play in the mountains (and not stop the snow-dotted journey once their university degree ends).

Acquiring Erna Low in 2019 was the icing on the cake and added the perfect final touch to the lifecycle of snow. It’s not everyday a 10 year old company acquires a 90 year old one, so they often have to confirm they’ve got it the right way round.

100 YEARS OF SNOW

Let us introduce ourselves

The NUCO travel group now exists to inspire, encourage and facilitate snow & adventure travel for EVERYONE to enjoy.

Experts in party & snow, they are now home to 5 pioneering brands all with one mission; to deliver incredible, inclusive, and memory- making experiences that you will remember forever.

From students to families, independent groups of friends to events and festivals of thousands, once you are in the NUCO snow cycle, the plan is for you to never leave!

MEET THE BRANDS HERE:

WE ARE NUCO

The home of epic student experiences

Follow the team here for all things student snow

NUCO HOLIDAYS

The home of how snow holidays should be

And check out the winter deals here

ERNA LOW

The originals in family ski since 1932

And check out the winter deals here

EXPLORE NUCO HOLIDAYS

EXPLORE ERNA LOW HOLIDAYS

Celebrate with us this year

You are invited to SIGN UP and celebrate

Look out for celebrations a plenty this season to mark the special year for all the group’s brands.

A series of festivities to celebrate like we know how. Check out a few of the things we will be getting up to here and SIGN UP for news.

Be the first to know - sign up to receive your invites and access to all of these birthday treats.

HOLIDAY DEALS

Incredible holiday discounts and snow credit for our NUCO and Erna Low followers

COMPETITIONS

10 free holidays to celebrate 10 years in the snow - @nucotravel 90 pop-up surprises for 90 years of Erna Low heritage

Limited edition merchandise in collaboration with leading snow brands

TREASURE

Mountain treasure hunts with prizes worth up to £2000

PARTY

The Big Birthday party: a series of alpine birthday celebrations resort wide - think snow banquets, everlasting après ski and secret mountain parties.